Medic Spot
As the sole designer at Medicspot, I crafted a cohesive digital presence across social media, website, and advertising. My work focused on enhancing user experience and building Medicspot’s brand as a trusted healthcare solution.
01
Social Media
01
Website
Re-design
As part of my application, I was tasked with redesigning the ‘above-the-fold’ section of the Medicspot Plus landing page (as shown). This required me to outline my design process and provide a concise rationale for my design choices, emphasizing both user experience and visual appeal.
Final Design
Rationalisation
To achieve my goal for this graphic, I wanted to showcase Medicspot’s services directly, moving beyond generic visuals of smiling models. I selected an image of a woman pointing at her phone, aligning with the messaging on the left to visually reinforce the text and make the service relatable and clear for potential customers.
The original stock image of the woman was adjusted to better match Medicspot’s branding. I added the brand’s yellow accent to her hat, using Photoshop, to create cohesion with the overall palette. To ensure contrast, I changed her blue jumper to a neutral white or light gray, resulting in a refined look that aligns more closely with the brand identity. This enhanced the clarity and professionalism of the graphic.
